Graduate Certificate in Strategic Marketing

This program is designed for students interested in developing strategic and management skills to advance in the fast-paced profession of marketing.

The Princeton Review: Best Business Schools, 2022 The Graduate Certificate in Strategic Marketing covers the fundamentals of strategic planning, helps you develop specialized sales management skills, and demonstrates how to evaluate marketing campaigns. Special emphasis is placed on navigating contemporary marketing issues in the highly competitive global environment. Advanced coursework provides you with the additional opportunity to tailor your learning path and explore product innovation or global branding strategies.

This certificate program is designed to be completed part-time in one semester on campus. You can continue to build on your marketing knowledge by stacking the Graduate Certificate in Strategic Marketing with our Graduate Certificates in Digital Marketing Analytics or Customer Insights. If you apply to the MS in Marketing (MSM) degree program or another graduate business degree program, you may be able to apply the courses in this certificate program to reduce the time it will take to complete your master’s degree.

Courses are taught by leading faculty at the Sawyer Business School, which is ranked among the best in the world.

View the Strategic Marketing curriculum

Application Deadlines

Fall Semester: August 15, then rolling
Spring Semester: January 4, then rolling

Learn about the advantages of priority applications.

Application Materials

Completed application
$50 application fee (waived for students who attend a graduate admission event)
Resume
Unofficial transcripts of all post-secondary work. Admitted students enrolling in the program will need to have official transcripts, including proof of degree conferral, on file prior to their first class
Goal statement (essay)