Shari Worthington, PhD

Biography

Dr. Worthington’s interests lie in both research and practice. She is a serial entrepreneur with over 25 years experience in management and marketing in the technology industries. She works with startups as well as Fortune 500 firms, including Apple, Raytheon, Rogers Corp., Honeywell, and MKS Instruments. She is an international speaker on the topics of business model strategy, commercialization strategies, product management, search marketing, social media, and B2B marketing.

Dr. Worthington’s academic research focuses on entrepreneurial decision-making at the intersection of strategy, entrepreneurship, and psychology. Specific interests include business model innovation, founder identity, and entrepreneurial marketing.

Dr. Worthington on Teaching: “The college classroom offers students a unique, low risk opportunity to learn from success and failure – exploring new ideas, gathering feedback, modifying strategies, and trying again with a better plan. All my courses combine research-based theory and practical experience with the goals of: (a) creating opportunities for students to work outside their comfort zones and learn from in-class successes AND failures; (b) helping students learn to be more adaptable and spontaneous…to deal with the fuzzy edges that surround most of life, especially in business; (c) encouraging students to understand multiple points of view and more effectively communicate.”

Honors and Awards

• Immersive Learning Teaching Award (2023)
• Dean's Faculty Excellence Award for Service (2023)
• Outstanding Faculty Member of the Year (2023)
• Member, Beta Gamma Sigma Honor Society

Publications

Recent Intellectual Contributions

Worthington, S. L. S., & Eggers, F. (2023). Entrepreneurial Marketing: Embracing Change and Disruption in and Beyond the Classroom. Journal of Marketing Education, 45(3), 207-210.

Worthington, S. (2021). Navigating the marketing technology landscape. IEEE Engineering Management Review, 50(1), pp. 20-23.

Worthington, S., and Downey, L. (2019). Profiles in tech entrepreneurship: Dr. Yael Schwartz. IEEE Engineering Management Review, 47(4), 12-14.

Worthington, S., and Downey, L. (2019). Profiles in tech entrepreneurship: Ellen Christopherson. IEEE Engineering Management Review, 47(3), 12-14.

Worthington, S., and Downey, L. (2019). Profiles in tech entrepreneurship: Maria Rios. IEEE Engineering Management Review, 47(2), 15-17.

Worthington, S., and Kasouf, C. (2018). The paradox of resource availability and the perception of resource adequacy: The roles of psychological capital, perceived stress, and age in the innovation process. Small Enterprise Research, 25(3), 276-289.

Worthington, S. (2018). Innovation, entrepreneurial orientation, and the survival of the 21st century tech organization. IEEE Engineering Management Review, 46(4), 19-21.

Professional Activities

• Associate Editor at IEEE (Institute of Electrical and Electronics Engineers) Engineering Management Review (EMR)
• Advisory Board, Global Research Conference on Marketing & Entrepreneurship

Intellectual Contributions

• Shari Worthington's Intellectual Contributions [PDF]