Biography
Prior to joining Suffolk’s Sawyer Business School full time in 2008, Jerry spent 20+ years in the Brand Marketing and Business Development arena with companies such as Hasbro, Reebok, and the BIC Corporation. His accomplishments include profitable management of Brand P&L’s, leading New Product Development, managing Line Extensions, developing strategic Marketing Plans/Mass Media Plans/Direct Marketing Plans, and managing teams. While at Hasbro Jerry leveraged Hasbro toys and games such as Monopoly, Sorry, Clue, Operation, and the Game of Life to fuse them together with iconic properties such as Lucas Film’s Star Wars, Disney, Pokémon, Pixar to develop a successful portfolio of co-branded toys and games. Today, Jerry continues to work pro bono with small- and medium-sized business in the Greater Boston. More than 15 times since 2009 he has assembled teams of students to assist external organizations strategize Marketing Plans aimed at stabilizing and growing their entities.
Jerry has taught in both undergrad and graduate programs at Suffolk’s Sawyer Business School. He has designed or co-designed courses such as Brand Marketing, Integrated Marketing Communications, Professional Selling, and Challenge on Managing Value, often infusing novel, experiential, semester-long projects, innovative digital simulations, and intriguing business cases to energize his classroom experience. Since 2008 Jerry has directed Suffolk’s Marketing Internship Program. Today, approximately 70% of all marketing majors/minors have completed at least 1 marketing internship.
Jerry has served on the Board of Trustees at St. Columbkille’s Partnership School for the past 6 years. He has chaired both their Alumni Development Committee and their Enrollment and Marketing Committee during this time.
Honors and Recognitions
- Dean’s Award for Teaching Excellence, 2010
- Student Government Association Teaching Award, 2016
- Nominated 4 times for the SGA Teaching Award
- Cited more than 5 times by CTSE’s “Thank a Prof” program