Li Chen, PhD

Biography

Dr. Li Chen’s research focuses on marketing strategy, digital marketing and global marketing. Her research portfolio includes publications in European Journal of Marketing, Journal of Marketing Management, International Journal of Advertising, International Journal of Electronic Commerce, and Management International Review. She also has presented her research at various national and international conferences such as the Winter and Summer American Marketing Association (AMA) Annual Educators' Conference and Academy of Marketing Science (AMS) annual conference.

Honors and Recognitions

• Rosenberg Institute research grant, Suffolk University, 2021

Publications

Recent Intellectual Contributions

Y Chen, L Chen, and Y Pan (2024) Social media influencer endorsement: the conditional effects of product attribute description in sponsored influencer videos. Journal of Marketing Management.

L Chen, Y Chen, and Y Pan (2024) The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics. European Journal of Marketing.

L Chen, Y Yan, and AN Smith (2023) What drives digital engagement with sponsored videos? An investigation of video influencers authenticity management strategies. Journal of the Academy of Marketing Science.

Y Chen, L Chen, and R Smith (2022) Linking passion to performance in the social commerce community: The role of collaborative information exchange. Journal of Business Venturing Insights.

Chen, Y., Chen, L., Zou, S., Hou, H. (in press). Easy to start, hard to persist: antecedents and outcomes of entrepreneurial persistence in online marketplaces. International Journal of Electronic Commerce.

Chen, L., Zhu, F. (2021). Seller information sharing in online marketplaces. Journal of Marketing Management.

Professional Links

Google Scholar

Intellectual Contributions

• Li Chen's Intellectual Contributions [PDF]