Kimberley Ring Allen

Instructor of Marketing

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Biography

Kimberley Ring is a seasoned communications professional with over twenty years of experience, and a love for all things marketing and public relations. She is the founder of Ring Communications, an integrated marketing consultancy that works with clients in the sports, hospitality, and lifestyle industries. A passionate educator, she brings innovative and experiential learning methods to all marketing courses she teaches. In addition, she is the founder of Suffolk in the Hub, the first student-run marketing agency delivering creative and strategic direct, digital, public relations, and social media projects to start-up and solopreneur small businesses in and around Boston.

Honors and Recognitions

  • Suffolk Experiential Learning Macro Grant, 2022
  • SGA Outstanding SBS Administrator of the Year, 2021-2022

Professional Activities

  • Board Member, Level Ground

Recent Intellectual Contributions

Media Highlights

  • Valentine’s Day collabs are back in full swing, @ModernRetail
  • 'A very big part of our media spend': Why Peace Out Skincare is increasingly branching out from TikTok, @glossy
  • How Amazon Changed Our Shopping Habits — For Better and Worse, @yahoofinance
  • How Grillo's Pickles is building a cult following,@ModernRetail
  • How having an influencer-founder helped Bloom land retail partnerships,@modernretail
  • How Sera Labs is leveraging its partnership with Nicole Kidman,@modernretail
  • Why Silk + Sonder is stepping into QVC to reach shoppers,@modernretail
  • Why Ritual is leaning into podcast ads to attract loyal customers,@modernretail
  • 'It's really ignited some strong partnership conversations': How Too Good To Go uses TikTok and Instagram to market,@modernretail
  • How beauty dupes are taking over TikTok,@modernretail
  • How alcohol brand Spritz Society rallies social media followers for growth,@modernretail
  • Why Pourri rebranded beyond its stinky namesake to match its growing product lines,@modernretail
  • 'Go heavy now': Brands rush to tap student-athletes before regulations get trickier,@modernretail
  • STUDENT-RUN MARKETING AGENCY MAKES ITS DEBUT, @suffolkNews
  • Clubhouse: A Study in Failed Content Moderation,@damemagazine

Employment History

  • RING COMMUNICATIONS, LLC
  • Founder

Education

  • MA, Emerson College
  • BS, Florida State University
Kimberley Ring

Courses Taught

  • MKT 210: Principle of Marketing
  • SBS 101: Business Foundations
  • MKT 410: Digital Marketing Fundamentals
  • MKT 444: Social Media Marketing
  • MKT 855: Digital Marketing Challenges

Professional Links

LinkedIn

Degrees/Professional Certifications

  • BA, Florida State University
  • MA, Emerson College