Advertising Archive 2020-2021

4.00

An introduction to the discipline addressing social science, humanities and practical approaches to the study of Advertising, Public Relations & Social Media. Students investigate the broad themes and foundational concepts which unify these diverse fields.

1.00

In this hands-on experiential course, students examine potential career paths in Advertising, Public Relations, and Social Media, become oriented to the university and the surrounding Boston area, and identify professional resources in Boston that foster career development.

4.00

The development and delivery of oral presentations. Students acquire skills in oral and physical delivery, organization, persuasion, critical thinking, and use of support media.

4.00

Computer applications for advertising and communication design. Using various graphical editing and design programs, students learn the theory and practice of design for layout, logos, and graphic elements in communication.

4.00

A survey course that introduces students to advertising concepts and practices from the perspective of agencies, clients, the media, and consumers. Students learn to think critically about advertising messages and learn practical techniques for developing effective advertising in various media.

4.00

Social media sites such as Facebook, Instagram, Snapchat and Twitter are examined from a cultural and critical perspective. Students learn to use social media for community formation, social presence, identity building, and social activism. The roles of advertising, public relations, and branding are examined.

4.00

Students learn HTML, CSS and Widgets for the construction, design and posting of web sites. In addition, we examine the use of websites, mobile sites for advertising, public relations, search engine optimization, and marketing.

4.00

Effective public relations involve an understanding of the history, theory, and practice of public relations including public relations concepts, the role of the practitioner, and the foundations of public relations. This course seeks to provide that foundation as an introduction to the field of public relations. Issues surrounding the history, legality, process, and principles of public relations are explored.

ADPR-257

4.00

The planning and purchasing of advertising space and time. Examines media costs, budgets, and media strategy for different audiences and markets.

ADPR-257

4.00

Continuation of basic advertising, with an emphasis on developing effective advertising messages and advertising campaigns.

ADPR-359 and ADPR-257

4.00

Principles of advertising campaigns. Students design, plan, and produce a national advertising campaign for a client as members of a simulated agency team.

3.00

This online course is provides students with an understanding of the role creativity plays in the development and management of a company's brands. Specifically, the class will delve deeply into creative strategy in advertising and marketing with a particular focus on award-winning creative strategy. The course will integrate international travel to France for the Cannes Lions International Festival of Creativity.

2.00

Introduces students to the elements of professional blogs and blogging, including blog structures, use of images, creation of podcasts, and appropriate writing. Examines the social influence of blogs and the ethical responsibilities of bloggers. Students create their own blogs as part of the course.

ADPR-257

4.00

Examines the success and failure of the visual identities of brands as well developing a new visual identity and launching a campaign for an existing brand. Includes an analysis of the strategically planned and purposeful presentation of a brand's visual identity as well as a brand's name, logo, tagline (slogan), color palette and other sensory elements that make a brand unique.

ADPR-257

4.00

All forms of online advertising are explored, including paid search, with a focus on building a brand online.

ADPR-289

4.00

Covers the development of a social media campaign for a target audience using a variety of platforms. Students will use social media and design tools to create a campaign for a client, moving it from concept through execution.

ADPR-2277

4.00

Examines the integration of advertising, promotion, public relations and marketing communication in the strategic communication process. By learning the fundamentals of interpersonal and persuasive communication, students have an opportunity to develop an effective communication plan for a brand that includes creative copy.

By invitation only. ADPR majors with Senior standing, a minimum cumulative GPA of 3.3, and a minimum major GPA of 3.5 in at least 7 ADPR courses.

4.00

Senior ADPR majors meeting the requirements for Department Honors are invited to participate in this Seminar. The course involves advanced research to produce a project and/or research paper. Students are also required to create a presentation of their work.

4.00

A survey course that introduces students to advertising concepts and practices from the perspective of agencies, clients, the media, and consumers. Students learn to think critically about advertising messages and learn practical techniques for developing effective advertising in various media.

4.00

Students learn HTML, CSS and Widgets for the construction, design and posting of web sites. In addition, we examine the use of websites, mobile sites for advertising, public relations, search engine optimization, and marketing.

ADPR-257

4.00

The planning and purchasing of advertising space and time. Examines media costs, budgets, and media strategy for different audiences and markets.

ADPR-257

4.00

Continuation of basic advertising, with an emphasis on developing effective advertising messages and advertising campaigns.

4.00

An introduction to the discipline addressing social science, humanities and practical approaches to the study of Advertising, Public Relations & Social Media. Students investigate the broad themes and foundational concepts which unify these diverse fields.

1.00

In this hands-on experiential course, students examine potential career paths in Advertising, Public Relations, and Social Media, become oriented to the university and the surrounding Boston area, and identify professional resources in Boston that foster career development.

4.00

The development and delivery of oral presentations. Students acquire skills in oral and physical delivery, organization, persuasion, critical thinking, and use of support media.

Boston Debate League students only.

3.00

The basic principles, techniques and processes of argumentation and debate research are examined. The ability to create, analyze, research, and produce complex arguments is the central focus of the course. Students will learn to examine argumentation as a tool for both inquiry and advocacy. Students will develop an experiential focus upon critical examination of issues and ideas and the use of argumentation to support and defend a position. Open to Boston Debate League students only.

4.00

An introduction to the processes of professional communication, with emphasis on oral presentations, report writing, effective listening, and interpersonal communication in the business environment.

4.00

The course develops an understanding of how statistics are used in the presentation of information and arguments in Advertising, Public Relations & Social Media. Emphasizing a conceptual approach to learning statistics, the course focuses on data collection and summarization, correlation, regression, sampling, estimation, and tests of significance. Students perform basic statistical calculations using SPSS software.

4.00

Examines the portrayal of homosexuality in political, social, and cultural discourse. Analyzes the role of media and symbolic construction in the shaping of public values, opinions, and social movements.

4.00

Examines the persuasive strategies of social reform movements with special emphasis on the civil rights', women's rights, and gay rights movements in the United States.

4.00

Utilizing the Netflix series, "Black Mirror", students analyze the ethical dilemmas faced with operating and using social media and examine the impact social media has on culture. Students will draw upon historical and contemporary theories of communication to analyze these cultural impacts.

4.00

The purpose of this course is to introduce students to rap music and hip hop culture and examine it as a cultural, critical and historic phenomena. This course explores the connection of rap music to social movements/social justice as well as understand it in the context of its place in pop culture. The objective is to be able to critically and historically understand rap music in the context of the social, political, economic and cultural environment of the time during its rise.

4.00

Modern applications of argument in political, social, and legal situations. Emphasis on development of arguments, analysis, use of evidence, and delivery of oral and written assignments.

3.00

This online course is provides students with an understanding of the role creativity plays in the development and management of a company's brands. Specifically, the class will delve deeply into creative strategy in advertising and marketing with a particular focus on award-winning creative strategy. The course will integrate international travel to France for the Cannes Lions International Festival of Creativity.

1.00- 8.00

Intensive research on topics in debate and active participation in the University forensics program. ECR

4.00

Computer applications for advertising and communication design. Using various graphical editing and design programs, students learn the theory and practice of design for layout, logos, and graphic elements in communication.

4.00

A survey course that introduces students to advertising concepts and practices from the perspective of agencies, clients, the media, and consumers. Students learn to think critically about advertising messages and learn practical techniques for developing effective advertising in various media.

4.00

The application of public relations strategies and techniques to college and professional sports.

4.00

Brands and social responsibility examines current issues such as health care, climate change, women's empowerment, and minority rights. The impact of advertising, public relation and social media communication are reviewed for global and national brands.

4.00

Examines the interactions of media and popular culture in the United States from a social science perspective. The influence of media as well as the emergence and development of "Rock N Roll" is discussed in relationship to the social movements of the 1960's that formed the foundation of our current culture.

4.00

Social media sites such as Facebook, Instagram, Snapchat and Twitter are examined from a cultural and critical perspective. Students learn to use social media for community formation, social presence, identity building, and social activism. The roles of advertising, public relations, and branding are examined.

4.00

Students learn HTML, CSS and Widgets for the construction, design and posting of web sites. In addition, we examine the use of websites, mobile sites for advertising, public relations, search engine optimization, and marketing.

2.00

Introduces students to the elements of professional blogs and blogging, including blog structures, use of images, creation of podcasts, and appropriate writing. Examines the social influence of blogs and the ethical responsibilities of bloggers. Students create their own blogs as part of the course.

4.00

Effective public relations involve an understanding of the history, theory, and practice of public relations including public relations concepts, the role of the practitioner, and the foundations of public relations. This course seeks to provide that foundation as an introduction to the field of public relations. Issues surrounding the history, legality, process, and principles of public relations are explored.

2.00

Examines advocacy campaigns that use digital strategies and techniques. Students explore the use of social media to raise awareness for causes, issues, and fundraising, and consider the impact of technology on grassroots advocacy.

ADPR-257

4.00

Examines the success and failure of the visual identities of brands as well developing a new visual identity and launching a campaign for an existing brand. Includes an analysis of the strategically planned and purposeful presentation of a brand's visual identity as well as a brand's name, logo, tagline (slogan), color palette and other sensory elements that make a brand unique.

4.00

Introduces the techniques of negotiation. Focuses on the processes of negotiation across a variety of contexts. Offers students the opportunity to explore methods of applying these skills to professional and other real world settings.

ADPR-289

4.00

An examination of the use of social media by new and mature social movements. Includes analysis of the use of social media for mobilization, dissemination of information and as an interface with traditional media.

4.00

Examines the important functions performed by human and mediated communication for health care consumers and providers. The course focus is on the use of communication strategies to inform and influence individual and community decisions regarding health.

ADPR-257

4.00

The planning and purchasing of advertising space and time. Examines media costs, budgets, and media strategy for different audiences and markets.

ADPR-257

4.00

Examines the contemporary public relations practice of Native Advertising and sponsored content. Explores different forms of native advertising, methods and mechanisms for creating sponsored content, ethical and regulatory issues, and industry trends. Students learn how to blend content with news site partners, to use the different types of paid syndication, and to set up native ads.

Take ADPR-257 or ADPR-2277

4.00

Examines the skills and functions required in order to manage a successful Advertising or Public Relations agency. Students learn how agency leaders win new business and generate income by offering an evolving mix of new services and how they manage client relationships and diverse internal teams, including creative, research, and media professionals. Examines a variety of agency structures, including new agency models, full service and speciality boutiques, and the transformation of agencies initiated by social media and the digital age.

ADPR-257

4.00

Continuation of basic advertising, with an emphasis on developing effective advertising messages and advertising campaigns.

ADPR-2277 and ADPR-3377 and Senior Standing.

4.00

This course introduces students to the entertainment industry and explore strategies for creating, executing and evaluating public relations campaigns for entertainment products. The course explores techniques and strategies employed in all areas of entertainment publicity, including television, film, music, and theater. Topics covered include the development of a publicity campaign; reputation management; digital media; social media; working relationships with the media; and writing effective press releases and other promotional content.

Take ADPR-2277

4.00

Examines the role of public relations practitioners in building fashion brands. Includes an exploration of fashion brands and trends, the role of manufacturers, wholesalers, importers, and retailers, and the media channels and tactics used to promote fashion. Students examine the use of market research, social media, blogs, and events to engage fashion-minded consumers based on their lifestyle.

Take ADPR-2277

4.00

Students acquire the public relations knowledge and skills to build brands and enhance the public image of companies, organizations, and government bodies that are stakeholders in the travel and tourism industry. Based on an established PR process, students conduct market research, set objectives, develop strategy, and design a hypothetical public relations campaign for a "class client" to help it promote travel and tourism products and services.

Take ADPR-2277

4.00

The application of the public relations process to build brands and enhance the public image of companies and organizations engaged in the hospitality industry. Based on an established PR process, students conduct market research, set objectives, develop strategy, and design a hypothetical public relations campaign for a "class client" to help it promote food and beverage products or services.

Take ADPR-2277

4.00

Students examine effective processes, tools, and techniques for promoting nonprofit organizations. Based on established PR process, students conduct market research, analysis, and strategic planning, then design promotional plans for leveraging organizational identity to foster a positive public image for charities, cultural organizations, educational institutions, and government.

ADPR-289

4.00

The art and science of organizing and labeling websites, online communities, and social media to support usability and improve the user's online experience.

ADPR-289

4.00

The process of gathering data from Social Media users and processing it into structures insights for brands, businesses, and communicators. Students will learn to identify relevant data as well as data analysis and interpretation with the goal of producing more effective social media messaging and content.

ADPR-2277

4.00

Examines how events are built, promoted, managed, and assessed, with an emphasis on conventions, trade shows, and nonprofit events. Issues analyzed include facilities planning and contracts, legal issues, volunteer management, budgeting, marketing, and planner/staff communication.

ADPR-257

4.00

All forms of online advertising are explored, including paid search, with a focus on building a brand online.

ADPR-289

4.00

Focus is on the importance of a social media strategy in building a brand. Examines how to optimize a social presence through the production of appropriate content and the engagement on platforms such as Facebook, Twitter and Instagram. In addition, students learn the benefits of each platform to a brand, which platforms to invest in, and the specific trends and features to utilize. Advertising and analytical features are included.

ADPR-2277

4.00

Examines how research aids the public relations practice. Students learn research methods that address public relations planning and problem-solving. Assignments provide students with hands-on practice using research for a PR project.

ADPR-2277

4.00

Focuses on writing principles for public relations including the formulation of clear PR objectives, determining the knowledge of the target audience, and the development of key messages. Students apply these principles to common PR formats, including news releases, pitch letters, biographies, speeches, emails, digital content, and social media posts.

ADPR-2277

4.00

Examines best practices for web publishing, including creating, editing and maintaining content for online and social media platforms. Students analyze the content of websites and then produce their own content in a variety of forms. Covers content creation and maintenance techniques, as well as customer and client relationship skills, with an emphasis on effective writing. Includes practical experience creating, editing and maintaining content for online and social media platforms.

Take ADPR-2277 or ADPR-257, or faculty consent.

4.00

Many technological developments have a significant impact on advertising and public relations. Artificial Intelligence, Big Data, Cybersecurity, Geo-Fencing, Automation tools, Mobile 5G, and Augmented Reality and other technologies are examined for their effect on these fields.

ADPR-289

4.00

Covers the development of a social media campaign for a target audience using a variety of platforms. Students will use social media and design tools to create a campaign for a client, moving it from concept through execution.

4.00

Examines persuasion strategies and tactics for advancing public policy proposals and concerns. Students will learn how to apply the principles of Public Relations, Advertising, Negotiations and Persuasion to influence the public and government decision-makers.

ADPR-359 and ADPR-257

4.00

Principles of advertising campaigns. Students design, plan, and produce a national advertising campaign for a client as members of a simulated agency team.

ADPR-2277

4.00

Provides students with insight into effective risk and crisis management within organizations, including health organizations. Focuses on the application of theories, strategies, and tactics from a public relations perspective. Students understand how communication can prevent, cause, accelerate, and assist in recovery from a crisis.

4.00

In this course we examine the current presidential election in real time. We'll examine the role of both traditional and social media including news coverage and campaign strategies and tactics such as advertising priming trolling debates and messaging for different constituencies. We'll also investigate political science literature to understand voter behavior campaign tactics political parties and the structure of the presidential election system including the nomination process and the Electoral College. This course will be co-taught by faculty members from the Government Department and the Advertising Public Relations and Social Media Department. Students will understand the role of the media in presidential elections understand the interaction among journalists politicians and citizens and understand how to be savvy consumers of political news.

ADPR-2277

4.00

Examines the integration of advertising, promotion, public relations and marketing communication in the strategic communication process. By learning the fundamentals of interpersonal and persuasive communication, students have an opportunity to develop an effective communication plan for a brand that includes creative copy.

ADPR-2277 Senior majors in ADPR who qualify for honors in the major and/or honors in CAS. Eligible students are invited to register for this course by the department.

4.00

Examines the integration of advertising, promotion, public relations and marketing communication in the strategic communication process. By learning the fundamentals of interpersonal and persuasive communication, students have an opportunity to develop an effective communication plan for a brand that includes creative copy.

4.00

Examines public issues involving the environment. Focuses on public relations strategies for government agencies, corporations, and other organizations concerned with the environment.

4.00

Examination of special circumstances created by politics and their impact on attempts at persuasion. Case studies of famous politicians' political campaigns are combined with discussions of current trends in media and politics.

ADPR-2277 and ADPR-3377 and Senior Standing.

4.00

Examines typical public relations problems experienced by profit and not-for-profit organizations. Provides students with an opportunity to demonstrate their mastery of the skills, techniques, and knowledge of public relations by creating a comprehensive campaign plan for a community client.

ADPR-2277, ADPR-3376, and ADPR-3377 and Senior Standing.

4.00

In this course, students meet community needs by engaging in service-learning outside the classroom. Examines typical public relations problems experienced by profit and not-for-profit organizations. Provides students with an opportunity to demonstrate their mastery of the skills, techniques, and knowledge of public relations by creating a comprehensive campaign plan for a community client. This course requires a Service Learning experience.

16 Hrs of ADPR coursework or ADPR advisor consent

1.00-13.00

Internships and practicum in Advertising, Public Relations & Social Media are available prior to the start of each semester.

Senior ADPR majors with an overall cumulative grade point average of 3.0, and a major GPA of 3.4

4.00

Senior CJN majors meeting requirements for Departmental Honors are invited to participate in this seminar, which entails research and presentation of an approved topic.

By invitation only. ADPR majors with Senior standing, a minimum cumulative GPA of 3.3, and a minimum major GPA of 3.5 in at least 7 ADPR courses.

4.00

Senior ADPR majors meeting the requirements for Department Honors are invited to participate in this Seminar. The course involves advanced research to produce a project and/or research paper. Students are also required to create a presentation of their work.

An independent study form must be submitted to the CAS Dean's Office.

1.00-12.00

An independent study experience in Advertising, Public Relations & Social Media is available prior to the start of each semester.

An independent study form must be submitted to the CAS Dean's Office. ADPR majors in the CAS honors program only.

1.00-12.00

An independent study experience in Advertising, Public Relations & Social Media is available prior to the start of each semester.