Social Media Archive 2019-2020

Social Media Minor Archive 2019-2020

Learn more about this minor

Minor Requirements: 5 courses, 20 credits

Core Requirements (4 courses, 16 credits)

Credits:

4

Description:

Social media sites such as Facebook, Instagram, Snapchat and Twitter are examined from a cultural and critical perspective. Students use of social media for community formation, social presence, identity building, and social activism. The roles of advertising, public relations, and branding are examined.

Prerequisites:

ADPR-289

Credits:

4

Description:

An examination of the use of social media by new and mature social movements. Includes analysis of the use of social media for mobilization, dissemination of information and as an interface with traditional media.

Prerequisites:

ADPR-289

Credits:

4

Description:

Focus is on the importance of a social media strategy in building a brand. Examines how to optimize a social presence through the production of appropriate content and the engagement on platforms such as Facebook, Twitter and Instagram. In addition, students learn the benefits of each platform to a brand, which platforms to invest in, and the specific trends and features to utilize. Advertising and analytical features are included.

Prerequisites:

ADPR-2277

Credits:

4

Description:

Examines best practices for web publishing, including creating, editing and maintaining content for online and social media platforms. Students analyze the content of websites and then produce their own content in a variety of forms. Covers content creation and maintenance techniques, as well as customer and client relationship skills, with an emphasis on effective writing. Includes practical experience creating, editing and maintaining content for online and social media platforms.

Analytic Requirement (1 course, 4 credits)

Choose one of the following:

Prerequisites:

ADPR-289

Credits:

4

Description:

The art and science of organizing and labelling websites, online communities, and social media to support usability and improve the user's online experience.

Prerequisites:

ADPR-289. Social Media Minors and majors in Advertising and Public Relations.

Credits:

4

Description:

The process of gathering data from Social Media users and processing it into structures insights for brands, businesses, and communicators. Students will learn to identify relevant data as well as data analysis and interpretation with the goal of producing more effective social media messaging and content.

Residency Requirement Policy: In the College of Arts and Sciences, a two-course (8 credit) residency requirement must be satisfied for completion of a minor and a four-course (16 credit) residency requirement must be satisfied for the completion of a major.

Minor Programs Policy: A student declaring a minor may use no more than two courses from a major or double major combination to fulfill the requirements for the minor. No more than one course from one minor may count toward the fulfillment of a second minor. Students may not minor in a subject in which they are also completing a major. For more information, see the Minor Programs section of the CAS Degree Requirements page.