Master of Science in Marketing Pathway Archive 2019-2020

INTO Pathway Students Only

0

This course is designed for students pursuing the graduate pathway program at Suffolk University to develop students' critical thinking and analysis skills and knowledge for study at a US University. These skills are developed through cross disciplinary academic-related themes that are tailored to students' specific fields of interest/study. Course activities and assessments include critical reading, primary and secondary research, report writing, oral presentations, and career-focused networking. This is a non-credit course.

3

This course introduces students to the concepts and applications of data analytics on large data sets for managerial decision making. Students will learn foundation skills needed to extract valuable information out of data, including various descriptive and predictive analytics techniques. Students develop knowledge of data visualization and interpretation coupled with conveying data, results and insights. Issues on data acquisition, storage and management will be discussed.

3

At its core, marketing is about providing consumer value. The practice of doing this is changing constantly-driven by rapid and far-reaching changes in technology; globalization; and the evolution of consumer values, practices, and lifestyles. This course will present themes, theories, and trends that are critical for: 1. understanding the business of creating, capturing and sustaining value; 2. introducing students to the global, consumer, and technological realities of marketing in the 21st Century; and 3. providing students with a sound foundation to explore marketing in further depth in upper-level elective courses. This course also contains an experiential component. .

MBA-660 (previously or concurrently)

3

A key to successful marketing is cracking the code of consumer behavior. The scope of this course is analyzing consumer behavior both at home and abroad, particularly contrasting the emergent markets in the East with more established Western markets. This comparison highlights issues such as the role of consumption in negotiating modernity while honoring tradition, responses of consumers to innovations, the role of social class and status in consumption, and value placed on authenticity in different cultural milieus. This course is constructed in three modules. The first focuses on the globalization of consumption, the second on the adoption and consumption of innovations, and the last on special topics in cultural and cross-cultural studies.

3

This course is designed to help students better understand, practice, and evaluate qualitative market research. The course introduces established and emerging research techniques which require students to actively engage in the process of conducting qualitative research (e.g., study design, data collection, analysis, reporting and storytelling). Statistical approaches including automated text analysis and content analysis are emphasized.

MATH 128 or higher. REMINDER: STATS 250 is a required prerequisite MKT 220, FIN 200 and ISOM 201(prerequisite for ISOM 319)

4

Application of statistical analysis to real-world business and economic problems. Topics include data presentation, descriptive statistics including measures of location and dispersion, introduction to probability, discrete and continuous random variables, probability distributions including binomial and normal distributions, sampling and sampling distributions, statistical inference including estimation and hypothesis testing, simple and multiple regression analysis. The use of computers is emphasized throughout the course. Normally offered each semester.

3

At its core, marketing is about providing consumer value. The practice of doing this is changing constantly-driven by rapid and far-reaching changes in technology; globalization; and the evolution of consumer values, practices, and lifestyles. This course will present themes, theories, and trends that are critical for: 1. understanding the business of creating, capturing and sustaining value; 2. introducing students to the global, consumer, and technological realities of marketing in the 21st Century; and 3. providing students with a sound foundation to explore marketing in further depth in upper-level elective courses. This course also contains an experiential component. .

INTO Pathway Students Only

0

This course is designed for students pursuing the graduate pathway program at Suffolk University to develop students' critical thinking and analysis skills and knowledge for study at a US University. These skills are developed through cross disciplinary academic-related themes that are tailored to students' specific fields of interest/study. Course activities and assessments include critical reading, primary and secondary research, report writing, oral presentations, and career-focused networking. This is a non-credit course.

MBA 660

3

This course is designed to provide you with both a sound theoretical and an applied approach to developing and implementing marketing strategy at multiple levels of the organization - corporate, division, strategic business unit, and product. Special emphasis will be placed on dealing with contemporary marketing issues in the highly competitive global environment. The course presentation will combine lectures, case studies, guest speakers, and a semester-long, team-based project.

MBA-660 (previously or concurrently)

3

A key to successful marketing is cracking the code of consumer behavior. The scope of this course is analyzing consumer behavior both at home and abroad, particularly contrasting the emergent markets in the East with more established Western markets. This comparison highlights issues such as the role of consumption in negotiating modernity while honoring tradition, responses of consumers to innovations, the role of social class and status in consumption, and value placed on authenticity in different cultural milieus. This course is constructed in three modules. The first focuses on the globalization of consumption, the second on the adoption and consumption of innovations, and the last on special topics in cultural and cross-cultural studies.

3

At its core, marketing is about providing consumer value. The practice of doing this is changing constantly-driven by rapid and far-reaching changes in technology; globalization; and the evolution of consumer values, practices, and lifestyles. This course will present themes, theories, and trends that are critical for: 1. understanding the business of creating, capturing and sustaining value; 2. introducing students to the global, consumer, and technological realities of marketing in the 21st Century; and 3. providing students with a sound foundation to explore marketing in further depth in upper-level elective courses. This course also contains an experiential component. .

3

This course introduces students to the concepts and applications of data analytics on large data sets for managerial decision making. Students will learn foundation skills needed to extract valuable information out of data, including various descriptive and predictive analytics techniques. Students develop knowledge of data visualization and interpretation coupled with conveying data, results and insights. Issues on data acquisition, storage and management will be discussed.

INTO Pathway Students Only

0

This course is designed for students pursuing the graduate pathway program at Suffolk University. Students will develop critical thinking, analytical skills and communication abilities. These skills are developed through interdisciplinary, academic-related themes tailored to students' specific fields of interest and/or study. This is a non-credit course.

INTO Pathway Students Only

0

This course is designed for students pursuing the graduate pathway program at Suffolk University. This course emphasizes development, readiness, and academic success for Graduate Programs. This course covers western educational systems, critical reading and critical thinking, and graduate school study skills and methods. This is a non-credit course.

INTO Pathway Students Only

0

This course is designed for students pursuing the graduate pathway program at Suffolk University. This course provides an in-depth review of a variety of key academic writing skills as well as professional communication.These skills are developed through interdisciplinary, academic-related themes tailored to students' specific fields of interest and/or study This is a non-credit course.

INTO Pathway Students Only

0

This course is designed for students pursuing the graduate pathway program at Suffolk University. This course extends and reinforces concepts introduced in AE 052, including critical thinking, cross-cultural communication, academic and professional identity, advanced graduate program development, university resources, research methods, and presentation skills. This is a non-credit course.

MBA-625, OR SBS-604, OR MBA-622; AND MBA-660

3

This course explores the role of research in marketing decision-making, including the cost and value of information. The course uses cases and problems to explore problem definition, research design, sampling, questionnaire design, field methods, data analysis and reporting.

MBA 660

3

This course is designed to provide you with both a sound theoretical and an applied approach to developing and implementing marketing strategy at multiple levels of the organization - corporate, division, strategic business unit, and product. Special emphasis will be placed on dealing with contemporary marketing issues in the highly competitive global environment. The course presentation will combine lectures, case studies, guest speakers, and a semester-long, team-based project.

MATH 128 or higher. REMINDER: STATS 250 is a required prerequisite MKT 220, FIN 200 and ISOM 201(prerequisite for ISOM 319)

4

Application of statistical analysis to real-world business and economic problems. Topics include data presentation, descriptive statistics including measures of location and dispersion, introduction to probability, discrete and continuous random variables, probability distributions including binomial and normal distributions, sampling and sampling distributions, statistical inference including estimation and hypothesis testing, simple and multiple regression analysis. The use of computers is emphasized throughout the course. Normally offered each semester.

3

At its core, marketing is about providing consumer value. The practice of doing this is changing constantly-driven by rapid and far-reaching changes in technology; globalization; and the evolution of consumer values, practices, and lifestyles. This course will present themes, theories, and trends that are critical for: 1. understanding the business of creating, capturing and sustaining value; 2. introducing students to the global, consumer, and technological realities of marketing in the 21st Century; and 3. providing students with a sound foundation to explore marketing in further depth in upper-level elective courses. This course also contains an experiential component. .

INTO Pathway Students Only

0

This course is designed for students pursuing the graduate pathway program at Suffolk University. Students will develop critical thinking, analytical skills and communication abilities. These skills are developed through interdisciplinary, academic-related themes tailored to students' specific fields of interest and/or study. This is a non-credit course.

INTO Pathway Students Only

0

This course is designed for students pursuing the graduate pathway program at Suffolk University. This course emphasizes development, readiness, and academic success for Graduate Programs. This course covers western educational systems, critical reading and critical thinking, and graduate school study skills and methods. This is a non-credit course.

3

This course introduces students to the concepts and applications of data analytics on large data sets for managerial decision making. Students will learn foundation skills needed to extract valuable information out of data, including various descriptive and predictive analytics techniques. Students develop knowledge of data visualization and interpretation coupled with conveying data, results and insights. Issues on data acquisition, storage and management will be discussed.

INTO Pathway Students Only

0

This course is designed for students pursuing the graduate pathway program at Suffolk University. This course provides an in-depth review of a variety of key academic writing skills as well as professional communication.These skills are developed through interdisciplinary, academic-related themes tailored to students' specific fields of interest and/or study This is a non-credit course.

INTO Pathway Students Only

0

This course is designed for students pursuing the graduate pathway program at Suffolk University. This course extends and reinforces concepts introduced in AE 052, including critical thinking, cross-cultural communication, academic and professional identity, advanced graduate program development, university resources, research methods, and presentation skills. This is a non-credit course.

MBA 660

3

This course is designed to provide you with both a sound theoretical and an applied approach to developing and implementing marketing strategy at multiple levels of the organization - corporate, division, strategic business unit, and product. Special emphasis will be placed on dealing with contemporary marketing issues in the highly competitive global environment. The course presentation will combine lectures, case studies, guest speakers, and a semester-long, team-based project.

MBA-660 (previously or concurrently)

3

A key to successful marketing is cracking the code of consumer behavior. The scope of this course is analyzing consumer behavior both at home and abroad, particularly contrasting the emergent markets in the East with more established Western markets. This comparison highlights issues such as the role of consumption in negotiating modernity while honoring tradition, responses of consumers to innovations, the role of social class and status in consumption, and value placed on authenticity in different cultural milieus. This course is constructed in three modules. The first focuses on the globalization of consumption, the second on the adoption and consumption of innovations, and the last on special topics in cultural and cross-cultural studies.