Master of Arts in Communication: Integrated Marketing Communication Concentration

■

Full-Time
⬓

Part-Time
☑

36 Credits

Develop a strategic approach to communication while gaining deeper insight into the intersection of branding and business through Suffolk’s Master of Arts in Communication with Integrated Marketing Communication Concentration (MAC IMC) program. Interdisciplinary by design, our program combines the fundamentals of communication, public relations, and advertising with marketing courses taught through the Sawyer Business School.

Through case studies, in-class client projects, internships, and other experiential learning opportunities, you’ll learn how to conduct market research and gather consumer insights, create dynamic social media and digital content, and devise effective communication strategies and campaigns for targeted audiences. By the time you graduate, you’ll be ready for professional success in advertising and public relations, corporate and nonprofit marketing, crisis management, awareness marketing, and so much more.

As a student in Suffolk’s MAC with Integrated Marketing Communication Concentration program, you will:

  • Learn to craft messaging and content for integrated marketing campaigns
  • Apply theoretical principles and analytics to improve an organization’s branding and visibility
  • Create effective ad copy and other content using consumer insights
  • Use social media analytics and other technologies to research and influence target audiences
  • Gain an understanding of how marketing communication interacts with broader social, cultural, and political contexts

Request Information

Success after Suffolk

Here's a sampling of recent graduates’ current job titles and employers.

Content Developer/Social Media Strategist
Crown Connections, LLC
Communication & Digital Content Strategist
Massachusetts General Hospital
Product Marketing Manager
ZoomInfo
Marketing Specialist
Harvard University
Social Media Account Manager
Move and Care
Video Production Assistant
Wave Collective
Account Manager
Boston Web Marketing
Assistant Director of Client Engagement, Executive Education
Chadwick Martin Bailey
Associate Researcher
Junior Achievement of Northern New England
Marketing & Project Specialist
Massachusetts Institute of Technology
Marketing and Communications Coordinator
Rhode Island Medical Society
Operations Manager
SMU Cox School of Business
Learn more about our Career Community

MAC IMC Program Overview

The MAC with Integrated Marketing Communication Concentration program’s unique interdisciplinary approach gives students the opportunity to hone their communication skills and knowledge while learning business marketing principles through three Sawyer Business School graduate-level courses. Our experiential, project-based curriculum will help you build a strong foundation in marketing communication research, advertising, public relations, content creation, crisis communication, and social media; combined with Business School courses on topics such as digital marketing, international marketing, and consumer behavior, you’ll gain a ‘big picture’ understanding of how public relations, advertising, and marketing integrate to shape branding and communication strategies.
View the MAC IMC Concentration curriculum

Requirements

Core Requirements 3 Credits (1 Course)
Electives 6 Credits (2 Courses)
Concentration Requirements
 15 Credits (5 Courses)
Concentration Electives
 12 Credits (4-6 Courses)
Total 36 Credits (12-14 Courses)

Advising & Other Resources

Our Graduate Student Services team is here to support you every step of the way. From application advising to financial aid counseling and international student resources, we provide a wide range of services to help you get the most out of your education. You’ll also have the opportunity to participate in professional development workshops throughout the year, as well as lifelong access to all of the tools and resources offered by our Center for Career Equity, Development & Success.


Strategic Partnerships

Student making presntation to a class

Our students focus on the big picture. If you want to make a difference in the fields that matter to you, our program will help you analyze markets, assess strengths and challenges, and plan data-driven campaigns and strategies to help clients thrive.

You’ll develop the skills you need to conduct marketing communication research such as field observations, focus groups, surveys and consumer data analysis--and apply them through class projects and internships.

Social Media Lab

Prepare for today’s lightning-speed and hyper-targeted communication environment by working in our dedicated Social Media Lab. There, you’ll master powerful social media research instruments to help you analyze target audiences so you can plan campaigns with reach and resonance.

Students meeting with employers at a career fair

Hone your skills and refine your interests working with leading organizations in Boston and beyond. Our students have interned with agencies, businesses, sports teams, government agencies and politicians, healthcare organizations and more. Recent placements include:

  • Handel + Haydn Society
  • José Mateo Ballet Theater
  • Medidata Solutions, Inc
  • Aveyo Avocado Foods
  • LIV For Fashion
  • Amped Up Enterprise

Center for Career Equity, Development & Success

The Career Center will help you explore career options and focus your job search. You’ll find practical help, like how to write an effective résumé or LinkedIn profile, along with valuable connections to exceptional employers and successful alumni, including networking events like our annual “Careers in Advertising and Public Relations” alumni panel. A specific Career Community for Marketing, Analytics, Advertising & Public Relations provides events and information tailored just for our students.

Apply to Suffolk’s MAC IMC Program

Application Deadlines

  • Fall Semester: June 15 (International Applicants), August 15 (Domestic Applicants), then rolling
  • Spring Semester: December 1 (International Applicants), January 4 (Domestic Applicants), then rolling

Learn about the advantages of priority applications.

Application Materials

  • Completed application
  • $50 Application Fee (waived for students who visit campus)
  • Resume
  • Unofficial transcripts of all post-secondary work. Admitted students enrolling in the program will need to have official transcripts, including proof of degree conferral, on file prior to their first class
    Goal statement (essay)
  • Two letters of recommendation (learn more)
  • Official TOEFL, IELTS, Duolingo or PTE-Academic Scores (international students only)

View details about application materials required.

Cost of Graduate Study at Suffolk

View current tuition and fees for this program

Financial Aid for Graduate Study

Suffolk University is pleased to offer merit-based financial aid to graduate students—these awards can be up to $14,750 per academic year. Merit-based aid is awarded based on the applicant's academic credentials presented on the admission application. No separate application is required for merit consideration.

View estimated cost of attendance

Meet the MAC Faculty

Stories from the MAC Community

Debate Domination

Blazing Their Trails in Computer Science, Social Media, and National Security

Forging His Own Educational Path

The Insider’s View

Living Up To Her Leadership Potential

Running With Her Opportunities

Undergrad Places in National Paralegal Writing Contest

All in a Day's Work

Load More News

Communication Information Request

Loading...