Public Relations (Archive 2018-2019)

4.00

An introduction to the discipline addressing social science, humanities and practical approaches to the study of Advertising, Public Relations & Social Media. Students investigate the broad themes and foundational concepts which unify these diverse fields.

ADPR 101

1.00

In this hands-on experiential course, students examine potential career paths in Advertising, Public Relations, and Social Media, become oriented to the university and the surrounding Boston area, and identify professional resources in Boston that foster career development.

4.00

The development and delivery of oral presentations. Students acquire skills in oral and physical delivery, organization, persuasion, critical thinking, and use of support media.

4.00

Computer applications for advertising and communication design. Using various graphical editing and design programs, students learn the theory and practice of design for layout, logos, and graphic elements in communication.

4.00

Social media sites such as Facebook, Instagram, Snapchat and Twitter are examined from a cultural and critical perspective. Students use of social media for community formation, social presence, identity building, and social activism. The roles of advertising, public relations, and branding are examined.

4.00

Students learn HTML, CSS and Widgets for the construction, design and posting of web sites. In addition, we examine the use of websites, mobile sites for advertising, public relations, search engine optimization, and marketing.

CJN-2277(formerly CJN-277)

4.00

Examines how events are built, promoted, managed, and assessed, with an emphasis on conventions, trade shows, and nonprofit events. Issues analyzed include facilities planning and contracts, legal issues, volunteer management, budgeting, marketing, and planner/staff communication.

4.00

Effective public relations involve an understanding of the history, theory, and practice of public relations including public relations concepts, the role of the practitioner, and the foundations of public relations. This course seeks to provide that foundation as an introduction to the field of public relations. Issues surrounding the history, legality, process, and principles of public relations are explored.

CJN-2277 (Formerly CJN-277)

4.00

Examines how research aids the public relations practice. Students learn research methods that address public relations planning and problem-solving. Assignments provide students with hands-on practice using research for a PR project.

CJN-2277(formerly CJN-277);

4.00

Focuses on writing principles for public relations including the formulation of clear PR objectives, determining the knowledge of the target audience, and the development of key messages. Students apply these principles to common PR formats, including news releases, pitch letters, biographies, speeches, emails, digital content, and social media posts.

ADPR-2277(formerly CJN-2277) and ADPR-3377(formerly CJN-3377) and Senior Standing.

4.00

Examines typical public relations problems experienced by profit and not-for-profit organizations. Provides students with an opportunity to demonstrate their mastery of the skills, techniques, and knowledge of public relations by creating a comprehensive campaign plan for a community client.

4.00

A survey course that introduces students to advertising concepts and practices from the perspective of agencies, clients, the media, and consumers. Students learn to think critically about advertising messages and learn practical techniques for developing effective advertising in various media.

4.00

The application of public relations strategies and techniques to college and professional sports.

2.00

Examines advocacy campaigns that use digital strategies and techniques. Students explore the use of social media to raise awareness for causes, issues, and fundraising, and consider the impact of technology on grassroots advocacy.

ADPR-257

4.00

Examines the success and failure of the visual identities of brands as well developing a new visual identity and launching a campaign for an existing brand. Includes an analysis of the strategically planned and purposeful presentation of a brand's visual identity as well as a brand's name, logo, tagline (slogan), color palette and other sensory elements that make a brand unique.

4.00

Introduces the techniques of negotiation. Focuses on the processes of negotiation across a variety of contexts. Offers students the opportunity to explore methods of applying these skills to professional and other real world settings.

4.00

Examines the important functions performed by human and mediated communication for health care consumers and providers. The course focus is on the use of communication strategies to inform and influence individual and community decisions regarding health.

Take ADPR-2277

4.00

This course introduces students to the entertainment industry and explore strategies for creating, executing and evaluating public relations campaigns for entertainment products. The course explores techniques and strategies employed in all areas of entertainment publicity, including television, film, music, and theater. Topics covered include the development of a publicity campaign; reputation management; digital media; social media; working relationships with the media; and writing effective press releases and other promotional content.

Take ADPR-2277

4.00

Examines the role of public relations practitioners in building fashion brands. Includes an exploration of fashion brands and trends, the role of manufacturers, wholesalers, importers, and retailers, and the media channels and tactics used to promote fashion. Students examine the use of market research, social media, blogs, and events to engage fashion-minded consumers based on their lifestyle.

Take ADPR-2277

4.00

Introduces students to the entertainment industry and explores strategies for creating, executing, and evaluating public relations campaigns for entertainment products. Explores techniques and strategies employed in all areas of entertainment publicity, including television, film, music, and theater. Topics covered include the development of a publicity campaign; reputation management; digital media; social media; working relationships with the media; and writing effective press releases and other promotional content.

Take ADPR-2277

4.00

Students acquire the public relations knowledge and skills to build brands and enhance the public image of companies, organizations, and government bodies that are stakeholders in the travel and tourism industry. Based on an established PR process, students conduct market research, set objectives, develop strategy, and design a hypothetical public relations campaign for a "class client" to help it promote travel and tourism products and services.

Take ADPR-2277

4.00

Students examine effective processes, tools, and techniques for promoting nonprofit organizations. Based on established PR process, students conduct market research, analysis, and strategic planning, then design promotional plans for leveraging organizational identity to foster a positive public image for charities, cultural organizations, educational institutions, and government.

CJN-257;

4.00

All forms of online advertising are explored, including paid search, with a focus on building a brand online.

ADPR-2277

4.00

Examines best practices for web publishing, including creating, editing and maintaining content for online and social media platforms. Students analyze the content of websites and then produce their own content in a variety of forms. Covers content creation and maintenance techniques, as well as customer and client relationship skills, with an emphasis on effective writing. Includes practical experience creating, editing and maintaining content for online and social media platforms.

ADPR-289

4.00

Covers the development of a social media campaign for a target audience using a variety of platforms. Students will use social media and design tools to create a campaign for a client, moving it from concept through execution.

ADPR-257

4.00

Focuses on creating an integrated multi-platform brand campaign that spans various media, including television, social media, search and print. Students will analyze the success and failure of brands' campaigns and will also develop a multi-platform campaign for an existing brand.

4.00

Examines persuasion strategies and tactics for advancing public policy proposals and concerns. Students will learn how to apply the principles of Public Relations, Advertising, Negotiations and Persuasion to influence the public and government decision-makers.

CJN-2277(formerly CJN-277)

4.00

Provides students with insight into effective risk and crisis management within organizations, including health organizations. Focuses on the application of theories, strategies, and tactics from a public relations perspective. Students understand how communication can prevent, cause, accelerate, and assist in recovery from a crisis.

CJN-340

4.00

Explores theory and research in the development of persuasive health campaigns in many contexts including social marketing. Examines aspects of health campaigns including formative research, audience segmentation, key message tailoring, and communication tools.

CJN-2277(formerly CJN-277)

4.00

Examines the integration of advertising, promotion, public relations and marketing communication in the strategic communication process. By learning the fundamentals of interpersonal and persuasive communication, students have an opportunity to develop an effective communication plan for a brand that includes creative copy.

4.00

Hands-on course that explores the process of writing and submitting grants to foundations, associations, the government, and other grantors on behalf of nonprofit organizations. Students learn how to identify grant resources through research, compile an effective submission, and write supporting material such as cover letters and appendices. Also covers how grants are reviewed and tips for successful grant submissions.

4.00

Explores current issues in the field.

4.00

Explores current issues in public relations.

16 Hrs of CJN coursework or CJN advisor consent

1.00-12.00

Internships and practicum in Advertising, Public Relations & Social Media are available prior to the start of each semester.

By invitation only. ADPR majors with Senior standing, a minimum cumulative GPA of 3.3, and a minimum major GPA of 3.5 in at least 7 ADPR courses.

4.00

Senior ADPR majors meeting the requirements for Department Honors are invited to participate in this Seminar. The course involves advanced research to produce a project and/or research paper. Students are also required to create a presentation of their work.

CJN-2277(formerly CJN-277)

4.00

Examines how events are built, promoted, managed, and assessed, with an emphasis on conventions, trade shows, and nonprofit events. Issues analyzed include facilities planning and contracts, legal issues, volunteer management, budgeting, marketing, and planner/staff communication.

4.00

Effective public relations involve an understanding of the history, theory, and practice of public relations including public relations concepts, the role of the practitioner, and the foundations of public relations. This course seeks to provide that foundation as an introduction to the field of public relations. Issues surrounding the history, legality, process, and principles of public relations are explored.

CJN-2277 (Formerly CJN-277)

4.00

Examines how research aids the public relations practice. Students learn research methods that address public relations planning and problem-solving. Assignments provide students with hands-on practice using research for a PR project.

CJN-2277(formerly CJN-277);

4.00

Focuses on writing principles for public relations including the formulation of clear PR objectives, determining the knowledge of the target audience, and the development of key messages. Students apply these principles to common PR formats, including news releases, pitch letters, biographies, speeches, emails, digital content, and social media posts.

By invitation only. ADPR majors with Senior standing, a minimum cumulative GPA of 3.3, and a minimum major GPA of 3.5 in at least 7 ADPR courses.

4.00

Senior ADPR majors meeting the requirements for Department Honors are invited to participate in this Seminar. The course involves advanced research to produce a project and/or research paper. Students are also required to create a presentation of their work.

4.00

An introduction to the discipline addressing social science, humanities and practical approaches to the study of Advertising, Public Relations & Social Media. Students investigate the broad themes and foundational concepts which unify these diverse fields.

ADPR 101

1.00

In this hands-on experiential course, students examine potential career paths in Advertising, Public Relations, and Social Media, become oriented to the university and the surrounding Boston area, and identify professional resources in Boston that foster career development.

4.00

The development and delivery of oral presentations. Students acquire skills in oral and physical delivery, organization, persuasion, critical thinking, and use of support media.

4.00

An introduction to the processes of professional communication, with emphasis on oral presentations, report writing, effective listening, and interpersonal communication in the business environment.

4.00

The course develops an understanding of how statistics are used in the presentation of information and arguments in Advertising, Public Relations & Social Media. Emphasizing a conceptual approach to learning statistics, the course focuses on data collection and summarization, correlation, regression, sampling, estimation, and tests of significance. Students perform basic statistical calculations using SPSS software.

4.00

Examines the portrayal of homosexuality in political, social, and cultural discourse. Analyzes the role of media and symbolic construction in the shaping of public values, opinions, and social movements.

4.00

Examines the persuasive strategies of social reform movements with special emphasis on the civil rights', women's rights, and gay rights movements in the United States.

4.00

Utilizing the Netflix series, "Black Mirror", students analyze the ethical dilemmas faced with operating and using social media and examine the impact social media has on culture. Students will draw upon historical and contemporary theories of communication to analyze these cultural impacts.

4.00

Modern applications of argument in political, social, and legal situations. Emphasis on development of arguments, analysis, use of evidence, and delivery of oral and written assignments.

3.00

This online course is provides students with an understanding of the role creativity plays in the development and management of a company's brands. Specifically, the class will delve deeply into creative strategy in advertising and marketing with a particular focus on award-winning creative strategy. The course will integrate international travel to France for the Cannes Lions International Festival of Creativity.

1.00- 8.00

Intensive research on topics in debate and active participation in the University forensics program. ECR

4.00

Computer applications for advertising and communication design. Using various graphical editing and design programs, students learn the theory and practice of design for layout, logos, and graphic elements in communication.

4.00

A survey course that introduces students to advertising concepts and practices from the perspective of agencies, clients, the media, and consumers. Students learn to think critically about advertising messages and learn practical techniques for developing effective advertising in various media.

4.00

The application of public relations strategies and techniques to college and professional sports.

4.00

Examines the influence of media on contemporary society from a social science perspective. Television, radio, film, and print formats are discussed in terms of their persuasive impact on mass culture in the U.S.. The emergence and development of "Rock N Roll" is discussed in unison with the Civil Rights, Student's Rights, and anti-War movements of the period from 1946-1972.

4.00

Social media sites such as Facebook, Instagram, Snapchat and Twitter are examined from a cultural and critical perspective. Students use of social media for community formation, social presence, identity building, and social activism. The roles of advertising, public relations, and branding are examined.

4.00

Students learn HTML, CSS and Widgets for the construction, design and posting of web sites. In addition, we examine the use of websites, mobile sites for advertising, public relations, search engine optimization, and marketing.

2.00

Introduces students to the elements of professional blogs and blogging, including blog structures, use of images, creation of podcasts, and appropriate writing. Examines the social influence of blogs and the ethical responsibilities of bloggers. Students create their own blogs as part of the course.

2.00

Examines advocacy campaigns that use digital strategies and techniques. Students explore the use of social media to raise awareness for causes, issues, and fundraising, and consider the impact of technology on grassroots advocacy.

ADPR-257

4.00

Examines the success and failure of the visual identities of brands as well developing a new visual identity and launching a campaign for an existing brand. Includes an analysis of the strategically planned and purposeful presentation of a brand's visual identity as well as a brand's name, logo, tagline (slogan), color palette and other sensory elements that make a brand unique.

4.00

Introduces the techniques of negotiation. Focuses on the processes of negotiation across a variety of contexts. Offers students the opportunity to explore methods of applying these skills to professional and other real world settings.

4.00

Examines the important functions performed by human and mediated communication for health care consumers and providers. The course focus is on the use of communication strategies to inform and influence individual and community decisions regarding health.

CJN 257

4.00

The planning and purchasing of advertising space and time. Examines media costs, budgets, and media strategy for different audiences and markets.

Take ADPR-257 or ADPR-2277

4.00

Examines the skills and functions required in order to manage a successful Advertising or Public Relations agency. Students learn how agency leaders win new business and generate income by offering an evolving mix of new services and how they manage client relationships and diverse internal teams, including creative, research, and media professionals. Examines a variety of agency structures, including new agency models, full service and speciality boutiques, and the transformation of agencies initiated by social media and the digital age.

CJN 257

4.00

Continuation of basic advertising, with an emphasis on developing effective advertising messages and advertising campaigns.

Take ADPR-2277

4.00

This course introduces students to the entertainment industry and explore strategies for creating, executing and evaluating public relations campaigns for entertainment products. The course explores techniques and strategies employed in all areas of entertainment publicity, including television, film, music, and theater. Topics covered include the development of a publicity campaign; reputation management; digital media; social media; working relationships with the media; and writing effective press releases and other promotional content.

Take ADPR-2277

4.00

Examines the role of public relations practitioners in building fashion brands. Includes an exploration of fashion brands and trends, the role of manufacturers, wholesalers, importers, and retailers, and the media channels and tactics used to promote fashion. Students examine the use of market research, social media, blogs, and events to engage fashion-minded consumers based on their lifestyle.

Take ADPR-2277

4.00

Introduces students to the entertainment industry and explores strategies for creating, executing, and evaluating public relations campaigns for entertainment products. Explores techniques and strategies employed in all areas of entertainment publicity, including television, film, music, and theater. Topics covered include the development of a publicity campaign; reputation management; digital media; social media; working relationships with the media; and writing effective press releases and other promotional content.

Take ADPR-2277

4.00

Students acquire the public relations knowledge and skills to build brands and enhance the public image of companies, organizations, and government bodies that are stakeholders in the travel and tourism industry. Based on an established PR process, students conduct market research, set objectives, develop strategy, and design a hypothetical public relations campaign for a "class client" to help it promote travel and tourism products and services.

Take ADPR-2277

4.00

The application of the public relations process to build brands and enhance the public image of companies and organizations engaged in the hospitality industry. Based on an established PR process, students conduct market research, set objectives, develop strategy, and design a hypothetical public relations campaign for a "class client" to help it promote food and beverage products or services.

Take ADPR-2277

4.00

Students examine effective processes, tools, and techniques for promoting nonprofit organizations. Based on established PR process, students conduct market research, analysis, and strategic planning, then design promotional plans for leveraging organizational identity to foster a positive public image for charities, cultural organizations, educational institutions, and government.

CJN-2277(formerly CJN-277)

4.00

Examines how events are built, promoted, managed, and assessed, with an emphasis on conventions, trade shows, and nonprofit events. Issues analyzed include facilities planning and contracts, legal issues, volunteer management, budgeting, marketing, and planner/staff communication.

CJN-257;

4.00

All forms of online advertising are explored, including paid search, with a focus on building a brand online.

ADPR-2277

4.00

Examines best practices for web publishing, including creating, editing and maintaining content for online and social media platforms. Students analyze the content of websites and then produce their own content in a variety of forms. Covers content creation and maintenance techniques, as well as customer and client relationship skills, with an emphasis on effective writing. Includes practical experience creating, editing and maintaining content for online and social media platforms.

ADPR-289

4.00

Covers the development of a social media campaign for a target audience using a variety of platforms. Students will use social media and design tools to create a campaign for a client, moving it from concept through execution.

ADPR-257

4.00

Focuses on creating an integrated multi-platform brand campaign that spans various media, including television, social media, search and print. Students will analyze the success and failure of brands' campaigns and will also develop a multi-platform campaign for an existing brand.

4.00

Examines persuasion strategies and tactics for advancing public policy proposals and concerns. Students will learn how to apply the principles of Public Relations, Advertising, Negotiations and Persuasion to influence the public and government decision-makers.

CJN 359, CJN 257

4.00

Principles of advertising campaigns. Students design, plan, and produce a national advertising campaign for a client as members of a simulated agency team.

CJN-2277(formerly CJN-277)

4.00

Provides students with insight into effective risk and crisis management within organizations, including health organizations. Focuses on the application of theories, strategies, and tactics from a public relations perspective. Students understand how communication can prevent, cause, accelerate, and assist in recovery from a crisis.

CJN-340

4.00

Explores theory and research in the development of persuasive health campaigns in many contexts including social marketing. Examines aspects of health campaigns including formative research, audience segmentation, key message tailoring, and communication tools.

CJN-2277(formerly CJN-277)

4.00

Examines the integration of advertising, promotion, public relations and marketing communication in the strategic communication process. By learning the fundamentals of interpersonal and persuasive communication, students have an opportunity to develop an effective communication plan for a brand that includes creative copy.

CJN-258

4.00

Focuses on the theory and practice of effective sports public relations management including the development of sport, team, and league public relations campaigns. Also focuses on sports public relations in the context of stakeholder relations in sports.

4.00

Examines public issues involving the environment. Focuses on public relations strategies for government agencies, corporations, and other organizations concerned with the environment.

4.00

Hands-on course that explores the process of writing and submitting grants to foundations, associations, the government, and other grantors on behalf of nonprofit organizations. Students learn how to identify grant resources through research, compile an effective submission, and write supporting material such as cover letters and appendices. Also covers how grants are reviewed and tips for successful grant submissions.

4.00

Examination of special circumstances created by politics and their impact on attempts at persuasion. Case studies of famous politicians' political campaigns are combined with discussions of current trends in media and politics.

4.00

Explores current issues in the field.

4.00

Explores current issues in public relations.

4.00

Current issues in the field of advertising. Normally offered every semester.

16 Hrs of CJN coursework or CJN advisor consent

1.00-12.00

Internships and practicum in Advertising, Public Relations & Social Media are available prior to the start of each semester.

Senior CJN majors with an overall cumulative grade point average of 3.0, and a major GPA of 3.4

4.00

Senior CJN majors meeting requirements for Departmental Honors are invited to participate in this seminar, which entails research and presentation of an approved topic.

By invitation only. ADPR majors with Senior standing, a minimum cumulative GPA of 3.3, and a minimum major GPA of 3.5 in at least 7 ADPR courses.

4.00

Senior ADPR majors meeting the requirements for Department Honors are invited to participate in this Seminar. The course involves advanced research to produce a project and/or research paper. Students are also required to create a presentation of their work.

An independent study form must be submitted to the CAS Dean's Office.

1.00-12.00

An independent study experience in Advertising, Public Relations & Social Media is available prior to the start of each semester.

4.00

Effective public relations involve an understanding of the history, theory, and practice of public relations including public relations concepts, the role of the practitioner, and the foundations of public relations. This course seeks to provide that foundation as an introduction to the field of public relations. Issues surrounding the history, legality, process, and principles of public relations are explored.

CJN-2277 (Formerly CJN-277)

4.00

Examines how research aids the public relations practice. Students learn research methods that address public relations planning and problem-solving. Assignments provide students with hands-on practice using research for a PR project.

CJN-2277(formerly CJN-277);

4.00

Focuses on writing principles for public relations including the formulation of clear PR objectives, determining the knowledge of the target audience, and the development of key messages. Students apply these principles to common PR formats, including news releases, pitch letters, biographies, speeches, emails, digital content, and social media posts.

ADPR-2277(formerly CJN-2277) and ADPR-3377(formerly CJN-3377) and Senior Standing.

4.00

Examines typical public relations problems experienced by profit and not-for-profit organizations. Provides students with an opportunity to demonstrate their mastery of the skills, techniques, and knowledge of public relations by creating a comprehensive campaign plan for a community client.

ADPR-2277(formerly CJN-2277), ADPR-3376, and ADPR-3377(formerly CJN-3377; Senior Standing. **FULFILLS THE PR-IV REQUIREMENT**

4.00

In this course, students meet community needs by engaging in service-learning outside the classroom. Examines typical public relations problems experienced by profit and not-for-profit organizations. Provides students with an opportunity to demonstrate their mastery of the skills, techniques, and knowledge of public relations by creating a comprehensive campaign plan for a community client. This course requires a Service Learning experience.