Professor Kim Ring in Modern Retail
Professor Kim Ring talks about how Bubble built an avid fan base via TikTok and brand ambassadors
![Kim Ring](/-/media/suffolk/images/news/2023/sbs-2023/kim-ring-insert.jpg?h=480&w=840&la=en&hash=BCBBF095FA5ABFDA83B2381557C99779B1EBA3EE)
"Companies are thinking about channels like TikTok more as community-building tools," says Ring. "It’s not enough just to post content — brands have to form a relationship with consumers."