Meera Venkatraman, PhD
Professor of Marketing

Phone: 617-573-8313
Fax: 617-973-5382
Office: Sawyer Building, Rm. 860  


Areas of Expertise

  • Consumer responses to innovative products and services
  • Consumer innovativeness and its relationship with adoption behavior, involvement, search, and decision making
  • Photoelicitation as a tool for cross-cultural research


PhD, University of Pittsburgh
MBA, Indian Institute of Management, India
BS, Bombay University, India

Intellectual Contributions

Meera Venkatraman's Intellectual Contributions (pdf)