Do you see yourself working at an ad agency or public relations firm? Or perhaps you see your future working to promote your favorite cause at a nonprofit. Majoring in Advertising or Public Relations (ADPR) at Suffolk will prepare you for exciting professional communication careers in today’s economy.
Building on a liberal arts foundation, you will take communication core courses and a sequence of ADPR requirements. Your advertising, public relations, and digital and social media courses and internships blend theory with a hands-on approach to give you knowledge of the trends and practices in these fields.
In ADPR courses, individual skill building and project teamwork are key. As part of your coursework, you’re likely to:
- Work on an ad campaign for a class client
- Design a website
- Plan a public relations or social media campaign
- Craft messages for print and online media
- Advocate for a cause or candidate
- Create a blog
- Write a grant
Through faculty mentoring, you will tailor your program according to your interests. You may be advised to take on a minor, such as Arts Administration or Graphic Design, or be guided into an internship. More than 100 ADPR majors each year intern at leading firms, at nonprofits, and in government.