Social Media & Branding for Artists and Designers

This three-part workshop series is designed to help creative professionals craft a coherent online brand. Learn how to use WordPress to easily create a website, leverage social media tools, and communicate your vision with a blog. Choose one workshop or sign up for all three! Offered Spring 2015.

  • Social Media & Branding Workshop Descriptions


    WordPress for Artists & Designers

    This two-session workshop will equip you with the tools to set up and maintain a simple website using WordPress. With over 70 million users, WordPress is the most popular publishing platform on the web. Whether you want to build a website, or are looking to enhance the one you have, this hands-on workshop is for you.

    Social Media Tools & Strategy: Facebook & Twitter

    Learn how to harness social media tools to improve your professional presence online. In this workshop you’ll learn how to set up a Facebook page for your business or professional practice and how to get started with micro-blogging. We’ll discuss popular video and image integration options including Instagram and YouTube.

    Creative Blogging

    Blogging offers you the opportunity to engage potential clients, curators and the public in a conversation about your work and creative process. In this hands-on workshop you’ll learn how to set up a blog using Blogger or WordPress. We’ll discuss the elements of a successful blog and best practices for posting frequency and strategies for website integration.

  • Workshop Registration

    For registration information call Virginia Lane at 617.994.4233.

    There are no refunds after the registration deadline for these workshops. Cancellations must be received in writing by the registration deadline for the workshop. 

  • Instructor Bio

    Molly Akin is a photographer and communications professional. Molly has taught computer workshops to students of all ages and skill levels. She is an instructor at Cambridge Community Television and as a guest lecturer has taught professional practice workshops for the Fine Arts program at The New England School of Art & Design. Molly was previously on staff at the School of Art & Design for 7 years, and currently serves as the Director of Marketing & PR at the Cambridge Arts Council.


Revit Basics

An introduction to Revit Architecture 2015, this workshop will explore the features and uses of Revit for the design studio and professional office. The five-week workshop will focus on design and modeling techniques leading toward construction drawings. This workshop will also explore how Revit can interact with other architectural design software, including AutoCAD and SketchUp. Students will develop a small design project together and a basic layout of construction drawings for that project.  

Thursdays:  Oct. 23 - Nov. 20, 2014, 6 - 9 p.m.
Registration deadline:  Friday, Oct. 17 
Cost:  $375.00

  • Workshop Registration

    Download a registration form.

    For more information, call Virginia Lane at 617.994.4233.

    There are no refunds after the registration deadline for this workshop. Cancellations must be received in writing by October 17. 

  • Workshop Prerequisites and Objectives

    Prerequisites:  Orthogonal Drawing (ADI-S110/S510) or equivalent knowledge. Students are expected to have intermediate knowledge of both AutoCAD and SketchUp. Students will be expected to bring a CAD floor plan from a previous project to begin building in Revit.

    Course objectives:  Throughout the workshop we will establish a comfort level with Revit, leading to independent use of the program. We will investigate Revit's capabilities and uses in the design industry and the advantages of computer-aided design. Keep the following questions in mind as you progress through this workshop:

    Drawing and Representation Objectives:

    • What are the similarities and differences between hand drafting, AutoCAD drafting, and drawing in Revit?
    • How does editing an AutoCAD drawing compare to editing a Revit drawing?
    • How do you plot Revit drawings?
    • What are the requirements and limitations of getting your drawing out of the computer and onto the wall?
    Construction Drawing Objectives:
    • What are the different drawings typically found in a set of construction drawings and what is the relationship between these drawings?
    • How can Revit help you organize different drawings in a set of construction drawings?
    • How do multiple users collaborate in Revit during the construction document phase?

  • Instructor Bio

    Bill Spaulding graduated from Wentworth Institute of Technology in 1993. He is a registered architect who has gravitated toward the development of how the architectural production process is assisted by technology.  From 2004 to 2007 Bill attended the University of Massachusetts, earning a Masters degree in Education with a focus in Instructional Design.

    Bill helped lead the path to Building Information Modeling (BIM) by participating in many round table events, organizing the Boston Revit User Group (BRUG), and, most importantly, being an early adapter of Revit Architecture.

    Bill is an Associate at Bergmeyer and manages their education and training program.  He believes that providing an environment to share and gain knowledge is the key to evolving any process or design.