Mujde Yuksel, PhD
Assistant Professor of Marketing

Phone: 617-305-1933
Fax: 617-973-5382
Office: Sawyer Building, Rm. 840


Areas of Expertise

  • Sports marketing
  • Digital consumption
  • Experiential consumption
  • Consumer empowerment
  • Social influence and consumer behavior


PhD, University of Massachusetts-Amherst
MBA, Bahcesehir University, Turkey
BBA, Marmara University, Turkey

Intellectual Contributions

Mujde Yuksel's Intellectual Contributions (pdf)