Undergraduates can choose to major or minor in Marketing. Either way, you have the option of concentrating in one of four specific areas.
Take a hands-on approach to learning. In the past, students have done consulting work for the Boston Celtics. Executives from the legendary NBA franchise evaluated their pitches and offered valuable feedback.
Marketing Innovation and New Media
Explores new technologies and social media platforms. You’ll discover new, high-tech ways to promote and develop new products.
Learn how to build a brand in today’s competitive marketplace. You’ll create successful integrated business strategies that include advertising, marketing, publicity, and research.
Business is global. Discover how to adapt your strategies for specific international and emerging markets.
Create strategic marketing plans for real-world companies. You’ll design surveys, analyze consumer trends, create promotion plans, and develop holistic strategies to pitch to executives.